In 2025, 89% of people search for a brand online before buying anything (Statista). But here’s a big question: Should your business focus on a professional website or just use social media platforms like Instagram, Facebook, or TikTok?
The simple answer? You need both. A website helps build trust and shows up on Google search, while social media helps you connect and talk to your audience. Let's understand the main differences and how you can use both to grow your business online.
1. What is a Business Website?
A business website is your online shop or office. It is where people can learn about your products, services, and brand anytime. The best part? You own your website, and you can design it however you want. It’s also the best way to show up on Google.
Important Features of a Good Website
- Custom Domain (like yourbrand.com) – Looks more professional than a social media page.
- SEO-Friendly Content – Helps your site rank on Google and bring in traffic for free.
- Lead Forms – People can fill out forms to contact you or sign up for newsletters.
- Online Store – Sell your products or services directly from your website.
Did You Know? 75% of people decide if a business is trustworthy just by looking at its website (Stanford).
2. What is Social Media Presence?
Social media includes platforms like Facebook, Instagram, LinkedIn, TikTok, and more. These help you reach many people and keep them engaged. But, you don’t own these platforms, and they often change their rules or algorithms.
Pros of Social Media
- Big Audience – Over 4.9 billion people use social media (DataReportal).
- Viral Growth – You can grow quickly if your post goes viral.
- Budget-Friendly – You can run ads with a small budget.
Cons of Social Media
- You Don’t Own It – If the platform bans your account, you lose your audience.
- Low SEO Value – Google doesn’t rank most social media posts.
- Limited Reach – Only 2-5% of your followers see your regular posts.
3. Website vs Social Media: Simple Comparison
| Feature | Social Media | Website |
|---|---|---|
| Ownership | Owned by companies like Meta or TikTok | You own your website completely |
| SEO | Very low – doesn’t rank on Google | Very high – helps bring traffic from Google |
| Professional Look | Looks casual | Looks professional and trustworthy |
| Conversions | Harder to turn followers into customers | Easier with landing pages and forms |
4. Why You Still Need a Website (Even with Social Media)
1. Google Search Brings Traffic
93% of people start by searching on Google (BrightEdge). A website can show up when someone searches for things like “best cake shop near me”.
2. Trust and Professional Image
56% of people don’t trust businesses without a website (Yotpo). A well-designed, secure website builds your brand’s image.
5. How to Use Both Website and Social Media Together
Step 1: Use Social Media to Build Awareness
- Share behind-the-scenes photos or videos.
- Run contests that ask people to visit your website or sign up.
Step 2: Send People to Your Website
- Post blog links or product pages on your social profiles.
- Write "Visit Our Website" in your bio or captions.
6. Final Thoughts: Use Both to Win in 2025
Social media is great for getting noticed.
A website is best for getting found on Google and turning visitors into customers.
Want to grow online in 2025? Let Webpyrix build your business website today and start reaching more people online.